A collection of video styles to inspire your next post or campaign on social media or traditional media.
1. Narrator Video
An invisible narrator is telling the story creating distance between you and the subject which can – depending on the story – give a feel of fantasy, romance, wonder, or expertise (if the voice is the one of an expert in the field in case of a scientific video). This can be your best option if you have a lot of B-rolls and no time to shoot.
2. First-Person Video
The story is – also about you (or the person/ spokesperson/ brand you’re trying to promote). You’re the main character in the video, asking, investigating, suggestion, explaining. The camera is following you and you’re sending the message. Use this video if you or the main player are a charismatic people, professionals and experts in the subject at hand. Remember “the messenger is the message”: the message will only reach your audience if you’re capable of carrying it.
3. Infographics video
Tell it with graphics. Has been used extensively in the past few years and is somehow becoming a has-been style. Nevertheless, can still attract people in an academic, training or NGO context.
4. Green Screen Infographics
To make infographics more lively and “human”, add a narrator that will turn the infographic into a story, lead the spectator through the process, explain, and throw jokes to wake the viewer…
5. Props Videos
Show it with objects. Despite a much lower cost than production, videos using can be more impactful just by using small elements to show by example.
6. PIP Videos
Picture in Picture (PIP) videos are Ideal for academic videos and online training. While the video is playing or the steps are performed on the screen, your face shows in a corner giving the impression that you’re actually there now (even if the video is not live).
7. DIY Small Budget Video
You have a limited budget. Use Internet libraries for photos, music, transitions. Make it short and meaningful. Three elements are necessary to succeed: a good camera and lens (amateur, semi-professional or professional equipment), good lighting (extremely important in low light situation or outdoors – choose the right time), and semi-professional microphone (missing from this video).
8. Photo Montage Slideshow Video
You have a stack of photos, nothing else. Use Microsoft PowerPoint to create a slideshow, add some music and effects, and you’re done! Or, better, use Adobe After Effects to make it professional.
9. Traditional Ad
Still trending despite the fact that it has not shown results in terms of ROI. You can use those to display “power” but not to sell.
We prefer the “story” approach with tackles with the science of influence using either reasoning, show by example, or emotions.
10. Ads with a Twist, Branding Commercials
If your commercial video is about your brand and your persona, it will succeed. Use psychology, sociology and storytelling to talk to your audience. A brand is about a feeling, not a product.
11. Emotional Ads / Stories
The brand becomes a “trojan horse” inside the Ad. The Ad is about you or people like you, the brand is only a tool that gets you from your current situation to a better one.
12. Social Experiment
Use real case experiments to show your point. Be aware that this raises ethical and legal issues and must be carefully conducted.
13. Whiteboard Animations
Can be done using specialized software (low cost) or a manual process. This is very simple to create. Success depends largely on the quality of the 2D drawings you make and the sequencing and narration.
14. Animation and Motion Graphics
2D, 3D, CGI (computer generated graphics), the possibilities are endless…
15. Claymation or Muppet Movies
Using clay, toys, puppets, dolls or else, can, in some situations and for some audiences, make an impact.
16. Interactive Videos
Turn your video into a game where the user chooses his own ending. Netflix has experienced this with Black Mirror’s Bandersnatch.
Use a traditional approach to presenting your subject. Remember that this requires a lot of preparation in terms of research, script, analysis and interviews… A documentary is almost never shorter than 20 minutes.
Similar to documentaries, they rely heavily on still photos, animation, text overlay, b-rolls, infographics, supers and voice-overs
19. Cognitive Dissonance and Trigger Ads
Defy logic or bring elements that have nothing to do with the problem at hand. Make it fun or weird. It will stick in people’s mind as it challenges their expectations and is out of the ordinary.
Associate your product with ideas and activities in people’s lives: words, top of mind, habits (coffee in the morning), locations…
20. Live / Streaming Videos
Facebook, YouTube and other platforms and tools (like OBS studio) allow you to live stream. The main take out here is live interaction with your audience. Can be used as a support or education tool or to show an event as it occurs.
21. Full Movies
If you have money, time and imagination, and a team of experts – or youth (allowing you to spare time) and a solid stomach (allowing you to live on sandwiches), go for the full package (animated, or with real actors) to transmit your message.
22. Video Clips
Say it with Music…
23. “Programmed” incidents and fake scandals
Use clips filmed “by surprise” with a smartphone or low budget cameras (however make sure the quality is good enough) to spread rumor, curiosity and create interest and follow-up on other platforms and channels.
24. User Generated Content or Citizen Journalism
Let customers do the content for you. Encourage and empower users, launch competitions, hashtags, events, communities, make the brand about THEM, not YOU.
Leak a video to a small seeding population and let it go viral. Depending on your strategy and objectives, you may leak other videos or names to create a buzz.
Two cameras or more, one location or vox pop (a.k.a. “man on the street“, interviews with members of the public), can be an easy way to send a message or promote a product or event…
27. Deep Fakes
To make this article as extensive as possible, deep fakes are a new technology allowing you to put words in other people’s or animated character’s mouth.
Remember, the rule is not to copy but to innovate. This list is here to help you in your first step: knowing what’s out there. The rest is up to you and your imagination.
Group by cluster and put all neighborless vertices in one group
Go to the Vertices sheet
The URL in the Label column is the same as the URL in the profile column (redundant information that you can replace). Change the format of the Label column from Text to General to allow the insertion of formulas (otherwise, your formulas will appear as text and will not be calculated)
Delete all values in the Labels column (enter the first cell, then ctrl+space and delete)
Type =[@name] in the first cell of the Labels column. It should automatically replicate to all the rows
In the graph pane, choose the Harel-Koren Fast Multiscale graph style
From the same dropdown, go to the Layout options and Lay out each group in its own box
Draw the graph – If you have a few hundred friends on Facebook, fairly distributed in groups (family, colleagues, beer buddies, etc.), the layout should be good enough
Calculate all graph metrics
Autofill Columns with Vertex Size linked to Degree with vertex size options ranging from 1 (smallest) to 50 (largest)
Sort the vertices by Degree
Set the label position of vertices 50+ to “nowhere” to hide the least connected friends
A good practice would be to set the tooltip to the username in order to see the names when you hover over a vertex
Bridges (edges) and bridging nodes (vertices) in a network are essential in connecting cliques, moderating the debate and introducing new ideas and innovations and filling structural holes in a network (ref. Ronald S. Burt).
When you separate vertices in groups in NodeXL (figure), several columns are added to your “edges” sheet, mainly “Vertex 1 Group” and “Vertex 2 Group”
Refreshing the graph using the “lay out each of the graph’s groups in its own box” (figure)
return a graph where nodes/vertices are separated into groups, each painted in a different color:
Finding edges with high centrality or degree is straightforward in NodeXL but, what if you wanted to find the bridges between groups? people who are transporting/propagating the debate/discussion from one clique to the other?
First, we need to determine the bridging edges between groups:
In the Edges vertices, add a column “Bridging” and type the following formula: =IF([@[Vertex 1 Group]]<>[@[Vertex 2 Group]],1,0). This formula should return 1 if the the group of Vertex 1 is different from the group of Vertex 2 (“vertex 1 group” and “vertex 2 group” columns)
Hide the edges that do not traverse groups but adding the following formula in the “visibility” column in the “edges” sheet: =IF([@Bridging]=1,”Show”,”Hide”)
If you refresh the graph now, it should look like this:
It is still confusing but most edges have disappeared. Next step is to hide the vertices that are no longer connected to any other vertex (technically, the vertices that do not bridge with other vertices in other groups or cliques):
In the “Vertices” sheet, add a new column, “bridge”. We need to count/sum all the bridging edges where this vertex is connected (left or right). The formula to add in the “bridge” column is: =SUMIF(Edges[Vertex 1],[@Vertex],Edges[Bridging])+SUMIF(Edges[Vertex 2],[@Vertex],Edges[Bridging])
the formula in simple English: Sum the values in the Bridging column only if the Vertex 1 column in the Edges table contains the name of the current vertex. Do the same if the name of the current vertex is in the vertex 2 column.
A value of zero means that the vertex is not a bridging node. The higher the value, the higher the number of connections of this vertex to people outside its group or circle of friends:
The last step is to hide the non-bridging vertices. In the Visibility column of the vertices sheet, type the following formula: =IF([@Bridge]=0,”Hide”,”Show”)
You can also use “Skip” instead of “Hide” to exclude the non-bridging vertices from future calculations (need recalculation).
To display the names of the vertices, in the “Label” column, type =[@Vertex]
In the image below, for aesthetic purposes, I hid all the bridging nodes that have less than ten connections with other groups (=IF([@Bridge]<10,”Hide”,”Show”) in the Visibility column of the vertices sheet instead of =IF([@Bridge]=0,”Hide”,”Show”):
In a glimpse, we can now see that “canal plus”, “cannes festival”, “nadine labaki”, “sony classics”, etc., have helped disseminate the information to ten groups or more.
My presentation “From Smart Mobs to Smart Govs*” in the Tech4PoliticalChange panel at the Tech4Freedom conference that took place at the Riviera Hotel in Beirut, Lebanon, on Thursday 14 and Friday 15 of December 2017.
*Smarts Govs is a term I have invented to describe governments, dictators, political establishment and political actors who learned how to use digital tools to their advantage, shifting power back to its original position.
On Nov. 5, 2017, after the resignation of Prime Minister Saad el Hariri on TV from KSA, the trending hashtag in Lebanon was #استقالة_سعد_الحريري (the resignation of Saad Hariri). The discussion on Twitter was revolving around the “What” happened. The day after, the discussion, on the contrary, was focused on the “How” it happened, mainly a new hashtag #الاقامة_الجبرية or “house arrest” (forced residence). This shift in perspective is quite interesting from a political point of view because it automatically negates the effects and reasons for the resignation, and even the resignation itself. We ask ourselves how did this really happen on Twitter? Based on a sample of 6,867 tweets all containing the “house arrest” hashtag, we conclude the following:
The hashtag was initially launched by ArabTimes and MBNsaudi pertaining to the arrest of several princes in KSA, not including Saad Hariri
The hashtag was reetweeted and “owned” by Wiam Wahab who was, in turn, mentioned, retweet and commented 270 times.
Another interesting trending Tweet (161 engagements) is the one that was launched by Charbel Khalil, asking Saad Hariri to take a selfie anywhere outside his residence in KSA to prove he’s not detained.
The following analysis is based on a sample of 11,919 tweets extracted using Twitter’s API. The search term for this sample is #سنة_من_عمر_وطن which is the “one year from a country’s life” hashtag launched by the President’s movement(s). Twitter’s Search API is focused on relevance and not completeness. This means that some Tweets and users may be missing from search results. Unfortunately, it is not easy to determine the total number of tweets for this hashtag. However, we can roughly estimate this number to be between 20 to 30% of the total number of tweets for this hashtag.
Tweets have been grouped by cluster using the Clauset-Newman-Moore algorithm using NodeXL.
Almost Complete Absence of the March 14 Component
The most noticeable aspect of the discussion is the almost total absence of politicians of March 14. Saad Hariri was mentioned by some users but did not tweet himself (as least in our representative sample). Samir Geagea and Walid Joumblatt did not appear in the sample.
In fact, we double-checked Samir Geagea’s profile, and it looks like he never tweeted regarding the end of the first year of the presidency.
Only a very small group of people (9 users in our sample) attacked the regime and its relation with Hezbollah. Two other groups of 20 users (total) sarcastically commented on the President’s answers to the journalists.
The logical explanation for this behavior is the extreme polarization of the Lebanese society. In such cases of strong polarization, people from politically competing groups don’t use the same hashtags or join the discussion. This explains their almost total absence.
The Overwhelming Joy of Followers
The hashtag was launched by the pro-President movement. It is therefore logical to have an overwhelming presence of pro-President users tweeting and using the hashtag.
Pro-President users are not however a tight crowd, i.e. a close community. The largest group of tweeters is 493 users tweeting 2056 times. This group does not include a notable politician, not even the President.
A dismantled community
The fact that the largest pro-Aounists group of tweeters is leaderless could be interpreted as a symptom of leadership crisis.
This is also shown in the way pro-President groups are divided:
A leaderless group (493 users, 2056 tweets)
A President-Bassil-Kanaan-Jamil el Sayyed group (96 users, 269 tweets)
The official account for the Presidency (77 users, 125 tweets)
An Alain Aoun group (57 users, 69 tweets)
While many bridges connect the Kanaan-Bassil-Sayyed group (Kanaan being the most retweeted) to the main group of fans, the connections between this group and the Alain Aoun group are almost non-existant (5 in total).
Part of the Pro-President group is discussing with the Kanaan group (224 incoming connections and 142 outgoing connections) while other users from this group are discussing with Alain Aoun (52 connections and 35 outgoing connections). An explanation would be that, while the President’s fans are all happy with the “successes” of the first year of presidency, they look divided in terms of affiliation.
It is rare not to see Hezbollah’s fans join political discussions on Twitter. In the case of the presidency’s hashtag, we notice some very strong support from Hezbollah’s users with tweets about the alliance between President Aoun and Sayyed Hassan Nasrallah.
The Importance of the Role of Mr. Gebran Bassil
While the discussion was primarily centered around the presidency, it is important to mention that a discussion about the positive role (as a supporter of the Hezbollah) and another one about the negative role of Gebran Bassil (corruption) was taking place.
Even though only a few users discussed the role of Mr. Gebran Bassil, this shows that he is a major concern (positive or negative) to many citizen.
Suleiman Frangieh Supporters
Finally, the most important aspect of the debate is probably the fact that the second largest clique in the discussion is a group with several discussion “mayors”, the most important two being Suleiman Frangieh supporters, Sleiman Frangieh (note that this is a different Suleiman Frangieh – @avsl_frangieh) and Georges Bou Nassif (@georgesbnassif). These users challenge the so called “success” by asking “which country are you talking about?”
Independents and Journalists, like Mariam al Bassam (New TV) and Yazbeck Wehbé (LBC), are also part of the debate against the “happy ones”.
The absence or at least very small involvement of people from the Future Movement, the Lebanese Forces and the Kataeb is noticeable.
As a result, we suggest that the real skirmish today is between the President’s supporters and Mr. Suleiman Frangieh’s supporters, while other Christians and ex-14 March groups are taking a distant neutral and silent stance from the joy or the frustrations of the first year of Presidency.
Special thanks to Marc Smith and Arber Ceni for their support with NodeXL and for making sure we have the best experience in mapping Twitter and Facebook discussions.
Finally, thanks to all my students for making this time memorable: Jinane Chamseddine, Maya Kabakibi, Nada Jahchan, Reel ElZein, Jad Makarem, Sara Mansour, John Tamer, Bassem Youssef, Wael Abi Jumaa, Ralph Adaimy, Muriel Fourcroy, Joelle Audi, Ghida ElBaba, Elisa Samaha, Sarah Bou Daher, Joseph Yazbeck Ramadi & Layal Hossary.
Third training session about Twitter discussion analysis at the Knowledge to Policy (#K2Pcenter) Center of the American University of Beirut. Social Graph visualization using NodeXL. Thanks for all those who joined the #k2pworkshop discussion.