AUB – OSB – Social Media Strategy Course 2017

Rita Hayek
Rita Hayek – OSB MBA
Michele Khalife – Total Liban
Michele Khalife – Total Liban
George Khalaf – YouTuber
George Khalaf – YouTuber
Rachad Saddi – Google
Rachad Saddi – Google

 

Nasri Messarra – OSB – AUB
Nasri Messarra – OSB – AUB

I would like to thank all my guests, Mr. Rachad Saddi (EMEA Channel Partner Manager, Global Partnerships at Google), Mrs. Michèle Khalifé (Head of Marketing and Communication at Total Liban),  Mrs. Rita Hayek (Actress), Mr. George Khalaf (YouTuber and Film Director) for joining in and sharing their experience with my students.

 

Special thanks to Marc Smith and Arber Ceni for their support with NodeXL and for making sure we have the best experience in mapping Twitter and Facebook discussions.

 

Finally, thanks to all my students for making this time memorable: Jinane Chamseddine, Maya Kabakibi, Nada Jahchan, Reel ElZein, Jad Makarem, Sara Mansour, John Tamer, Bassem Youssef, Wael Abi Jumaa, Ralph Adaimy, Muriel Fourcroy, Joelle Audi, Ghida ElBaba, Elisa Samaha, Sarah Bou Daher, Joseph Yazbeck Ramadi & Layal Hossary.

K2PCenter Training

Third training session about Twitter discussion analysis at the Knowledge to Policy (#K2Pcenter) Center of the American University of Beirut. Social Graph visualization using NodeXL. Thanks for all those who joined the #k2pworkshop discussion.

Facebook Cover Template with Mobile Safe Area (2017, Photoshop)

This is the new Photoshop template for Facebook page covers. It helps create compatible layouts for both Retina Display devices and mobile devices.

Usage is fairly simple. The initial display is self explanatory: the purple area is the part of the cover that will be visible on mobile. The full frame will appear on desktops.

Copy and paste your photo on a new layer or create your design – this is the version you will see on deskops :

To check the layout for mobiles, unhide the “show mobile” folder in the layers panel (make sure the “show mobile” folder is on top of all layers):

This is your mobile version:

To download the Adobe Photoshop PSD file, follow the link: Facebook Cover Template 2017

Indesign – Create your Poster – Exercice

1- Poster Design Recommendations: Berkeley (PDF)
2- Poster Design Templates: Illinois
3- Choose your colors: Adobe
4- Download Indesign Exercice 1 document files
5- Result:
indesignex1

To do:
1- Lock Object
2- Create text frames
3- Place Method text
4- Create a Drop Cap > Window > Type & Tables > Paragraph Panel
5- Continue text (link) in Results
6- Place USJ logo
7- Place girl
8- Wrap text around girl > Window > Text Wrap > Type: Alpha Channel > Alpha 1
9- Place IPM logo
7- Rotate IPM logo
8- Place Copyrights Image
9- Use Transparency > effects pannel > Transparency
10- Place Table
11- Fill Table
12- Change color and line of Conclusion Box
13- Place and rotate text in Conclusion Box
14- Place Superman – Wrap text around Superman’s frame
15- Flip Superman
16- Create Drop Shadow
17- Create bullet points in Aim
18- Draw Lines
19- Draw Stars > double click polygonal tool
20- Place Copyrights Image
23- Create Circle
24- Position Circle
25- Create Text on Path
26- Create Orange Image Box in Introduction
27- Round Corners
28- Place Image
29- Use Effets
30- Finalize