Month: May 2015

Until recently, it was impossible to target organically regions or areas in Lebanon with Facebook ads. This feature is now available. In the screenshots below, I describe the new option and the one I was using and that I still use for political marketing (voters and users can use the Internet from work or home,…

Choosing the right target population for your ads is at the heart of any good marketing strategy, especially viral marketing and influence marketing strategies. One Facebook advertising feature that very few community managers are aware of is the fact that you can target your competitors fans. This strategy can be used either to “convert” the…