A NodeXL example that shows the difference between Betweenness Centrality (at the center of the graph. Has control over the flow of information), Closeness Centrality (closeness to all conversations) and Eigenvector + Page Rank Centrality (the centrality of the people I’m connected to matters) Download here: NodeXL_Centrality (Excel file)
Category: Social Media
Twitter double authentication and security via SMS
A few months ago, I posted two tutorials about login approvals via SMS on Facebook and two-step verification on Google. In this walk through, you will find the steps required to do the same on Twitter. Once these steps are performed, a secret numeric code will be sent to your phone by text message (SMS)…
Targeting cities or regions in Lebanon with Facebook ads
Until recently, it was impossible to target organically regions or areas in Lebanon with Facebook ads. This feature is now available. In the screenshots below, I describe the new option and the one I was using and that I still use for political marketing (voters and users can use the Internet from work or home,…
Targeting the competition on Facebook
Choosing the right target population for your ads is at the heart of any good marketing strategy, especially viral marketing and influence marketing strategies. One Facebook advertising feature that very few community managers are aware of is the fact that you can target your competitors fans. This strategy can be used either to “convert” the…
Facebook Photoshop Page Cover Template with Mobile Safe Area
This is an update for my earlier post Facebook Photoshop Templates. I have created a new Adobe Photoshop Facebook Cover Template with an option to check how it will look on mobiles. The layers are described here: Click on the photo to download the PSD in ZIP format: or click on this link
Simple Walkthrough to Visualizing Twitter Data on NodeXL
In this post, we will consider analyzing the Arabic hashtag with NodeXL. If you’re searching for a Latin string or hashtag, go directly to step 3. 1- On some computers, searching for an non-Latin string may cause NodeXL to return a null result. The safest option is to convert the Arabic string to URL code….
Banning a non-fan from a Facebook page
A Facebook troll is someone who posts aggressive comments on your page – often immediately after you publish a post – in an attempt of creating a firestorm of controversy. Most often, these trolls do not like the page and it becomes impossible to ban them or stop them using the straightforward ban user function…
How to count your shares
Some social plugins give you a total number of shares without specifying exactly where those shares came from. Also, you may need to find if someone shared your link on Facebook, Twitter and other social networking websites: Count your shares on Facebook: – http://graph.facebook.com/?id=YourURL, e.g. http://graph.facebook.com/?id=http://nasri.messarra.com/use-two-steps-authentication-with-google-easy-steps/ Count your shares on Twitter: – http://cdn.api.twitter.com/1/urls/count.json?url=YourURL, e.g. http://cdn.api.twitter.com/1/urls/count.json?url=http://nasri.messarra.com/use-two-steps-authentication-with-google-easy-steps/…
Facebook Friends Social Graph Using NetVizz and NodeXL
This post is available as a PDF document. In Facebook, search for the NetVizz application or follow this link: Accept the permissions required to extract data from your timeline and pages Select “personal network”: Click on “start”: Right click on “gdf file” and save it Download and Install NetVizz to NodeXL converter Run…
Introduction to Social Graph and NodeXL
This post is available as a PDF document. Why do we study social networks? Definition from: http://en.wikipedia.org/wiki/Social_network: A social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. Social networks and the analysis of them is…